Prioritizing Evaluation Criteria for Equity Crowdfunding Investors Using the Interval-Valued Intuitionistic Fuzzy Analytic Hierarchy Process

We propose a decision support model for equity crowdfunding (ECF) evaluation criteria, based on the interval-valued intuitionistic fuzzy analytic hierarchy process (IVIF-AHP). We identify a holistic list of 15 evaluation criteria, divided into five categories. The IVIF-AHP is used to identify the relative importance attached by crowdfunding investors to five sets of evaluation criteria (fundraiser, platform, project, campaign and investment characteristics) and their associated sub-criteria. Finally, the proposed approach is used to empirically examine the proposed ECF evaluation criteria based on a case study from Saudi Arabia