Prioritizing sponsorship resources in formula one racing : a longitudinal analysis
Year of publication: |
January 2017
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Authors: | Cobbs, Joe ; Tyler, B. David ; Jensen, Jonathan A. ; Chan, Kwong |
Published in: |
Journal of sport management : the official journal of the North American Society of Sport Management. - Champaign, Ill. : Human Kinetics Publ., ISSN 0888-4773, ZDB-ID 1052907-X. - Vol. 31.2017, 1, p. 96-110
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Subject: | motorsports | survival analysis | marketing strategy | resource-based view | resource priority | competitive advantage | Wettbewerbsvorteil | Competitive advantage | Ressourcenorientierter Ansatz | Resource-based view | Motorsport | Sponsoring | Sponsorship | Marketingmanagement | Marketing management |
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