Private bloggers' motivations to produce content : a gratifications theory perspective
Marianne Sepp; Veronica Liljander
| Year of publication: |
2011
|
|---|---|
| Authors: | Sepp, Marianne ; Liljander, Veronica ; Gummerus, Johanna |
| Published in: |
Journal of marketing management : MM. - Abingdon : Routledge, Taylor & Francis Group, ISSN 0267-257X, ZDB-ID 645971-7. - Vol. 27.2011, 13/14, p. 1479-1503
|
| Subject: | Social Web | Social web | Motivation | Web 2.0-Technologien | Web 2.0 technologies | Kommerzialisierung | Commercialization | Virales Marketing | Viral marketing |
| Extent: | graph. Darst. |
|---|---|
| Type of publication: | Article |
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10009412783