Private brand mismanagement by misconception : Popular explanations-unreasonable decisions
Year of publication: |
1968
|
---|---|
Authors: | Cook, Victor J. |
Published in: |
Business Horizons. - Elsevier, ISSN 0007-6813. - Vol. 11.1968, 6, p. 63-74
|
Publisher: |
Elsevier |
Saved in:
Online Resource
Saved in favorites
Similar items by person
-
Introduction to strategic studies in Markstrat
Cook, Victor J., (1987)
-
Cook, Victor J., (1967)
-
Profiling the heavy traveler segment
Woodside, Arch G., (1987)
- More ...