Private brands seek bigger market share
Purpose – This paper aims to review the latest management developments across the globe and pinpoint practical implications from cutting‐edge research and case studies. Design/methodology/approach – This briefing is prepared by an independent writer, who adds their own impartial comments and places the articles in context. Findings – For most UK customers using the major supermarket chains, the words “private brand” have always conjured up an image value for money: products available for a lower price than named equivalents from the producers and manufacturers. Increasingly, they speak of good quality, too. Originality/value – The briefing saves busy executives and researchers hours of reading time by selecting only the very best, most pertinent information and presenting it in a condensed and easy‐to digest format.
Year of publication: |
2011
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Published in: |
Strategic Direction. - Emerald Group Publishing Limited, ISSN 1758-8588, ZDB-ID 2089990-7. - Vol. 27.2011, 5, p. 9-11
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Publisher: |
Emerald Group Publishing Limited |
Subject: | Brand awareness | Brands | Developing countries | Israel | Markets |
Saved in:
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