Private Label and National Brand Pricing and Promotional Strategies in Health Differentiated Product Categories: Canadian Evidence
| Year of publication: |
2011
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|---|---|
| Authors: | Anders, Sven ; Ahmad, Waseem |
| Institutions: | European Association of Agricultural Economists - EAAE |
| Subject: | Health Economics and Policy | Marketing |
| Extent: | application/pdf |
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| Series: | |
| Type of publication: | Book / Working Paper |
| Notes: | The text is part of a series 2011 International Congress, August 30-September 2, 2011, Zurich, Switzerland Number 114223 |
| Source: |
Persistent link: https://www.econbiz.de/10009326283