Private-label NPD process improvement in the UK fast moving consumer goods industry
Year of publication: |
2009
|
---|---|
Authors: | Francis, Mark |
Published in: |
International journal of innovation management. - Singapore : World Scientific Publ., ISSN 1363-9196, ZDB-ID 1339582-8. - Vol. 13.2009, 3, p. 467-499
|
Subject: | Innovation | Fast Food | Fast food | Performance-Messung | Performance measurement | Konsumgüterindustrie | Consumer goods industry | Handelsmarke | Store brand | Großbritannien | United Kingdom |
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