Private label positioning: Quality versus feature differentiation from the national brand
Year of publication: |
2006
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---|---|
Authors: | Chan Choi, S. ; Coughlan, Anne T. |
Published in: |
Journal of retailing. - New York, NY [u.a.] : Elsevier, ISSN 0022-4359, ZDB-ID 4108024. - Vol. 82.2006, 2, p. 79-94
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Saved in:
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