Private Labels, Price Rivalry, and Public Policy.

The article examine how the existence of a retailer owned brand, private label, affects the price setting of a national brand. We find that the potential for a private label introdution may lead to price consessions form the national brand producer, but that actual private label introduction as such may very well lead to higher retail prices on national brands.

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Year of publication:	2000
Authors:	Staahl Gabrielsen, T. ; Sorgard, L.
Institutions:	Norges Handelshøyskole (NHH)
Subject:	PRICES \| PUBLIC POLICY \| LABELLING

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Series:	Norwegian School of Economics and Business Administration-.
Type of publication:	Book / Working Paper
Notes:	28 pages
Classification:	L12 - Monopoly; Monopolization Strategies ; L40 - Antitrust Policy. General
Source:	RePEc - Research Papers in Economics

Persistent link: https://www.econbiz.de/10005487103