Private labels : psychological versioning of typical consumer products
David A. Soberman; Philip M. Parker
| Year of publication: |
2004
|
|---|---|
| Authors: | Soberman, David A. ; Parker, Philip M. |
| Published in: |
International journal of industrial organization. - Amsterdam [u.a.] : Elsevier, ISSN 0167-7187, ZDB-ID 875355-6. - Vol. 22.2004, 6, p. 849-861
|
| Subject: | Einzelhandelspreis | Retail price | Markenartikel | Brand | Handelsmarke | Store brand | Preisdifferenzierung | Price discrimination | Theorie | Theory |
| Extent: | graph. Darst. |
|---|---|
| Type of publication: | Article |
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10002149776