Proactive marketing decision-making in digitalization age : how can data-based methodologies help to marketing research?
Year of publication: |
2021
|
---|---|
Authors: | Pinarbasi, Fatih |
Published in: |
Management strategies to survive in a competitive environment : how to improve company performance. - Cham, Switzerland : Springer, ISBN 978-3-030-72287-6. - 2021, p. 401-412
|
Subject: | Marketing | Entscheidung | Decision | Digitalisierung | Digitization | Daten | Data |
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