Proactive Strategic Partnerships: a New Business Markets Strategy
Year of publication: |
1992
|
---|---|
Authors: | Cardozo, Richard N. ; Shipp, Shannon H. ; Roering, Kenneth J. |
Published in: |
Journal of Business & Industrial Marketing. - MCB UP Ltd, ISSN 2052-1189, ZDB-ID 2019934-X. - Vol. 7.1992, 1, p. 51-63
|
Publisher: |
MCB UP Ltd |
Subject: | Customers | Partnering | Proactive approaches | Suppliers |
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