Probabilistic models of consumer buying behavior
Alfred A. Kuehn; Ralph L. Day
| Year of publication: |
1968
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|---|---|
| Authors: | Kuehn, Alfred A. ; Day, Ralph L. |
| Published in: |
Marketing models : Quantitative and behavioral. - Scranton, Pa. : International Textbook Co.. - 1968, p. 51-62
|
| Subject: | Wirtschaftliches Verhalten | Verbraucher |
| Type of publication: | Article |
|---|---|
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10003523302