Probabilistic Polyhedral Methods for Adaptive Choice-Based Conjoint Analysis: Theory and Application
Year of publication: |
2007
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Authors: | Toubia, Olivier ; Hauser, John ; Garcia, Rosanna |
Published in: |
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences. - Hanover, Md : INFORMS, ISSN 0732-2399, ZDB-ID 883054x. - Vol. 26.2007, 5, p. 596-610
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