Extent: | 1 Online-Ressource (13 p) |
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Type of publication: | Book / Working Paper |
Language: | English |
Notes: | In: Marketing Letters, Vol. 12, No. 1, pp. 37-49, 2001 Nach Informationen von SSRN wurde die ursprüngliche Fassung des Dokuments 2001 erstellt |
Classification: | M30 - Marketing and Advertising. General ; M31 - Marketing ; M37 - Advertising ; M39 - Marketing and Advertising. Other |
Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10014044341