Problematic product management : the case of flibanserin to address women's hypoactive sexual desire disorder
Year of publication: |
2022
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Authors: | Friedmann, Enav |
Published in: |
International journal of pharmaceutical and healthcare marketing. - Bradford : Emerald, ISSN 1750-6131, ZDB-ID 2280280-0. - Vol. 16.2022, 3, p. 317-336
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Subject: | Product management | Segmentation | Value orientation of flibanserin | Women's hypoactive sexual desire disorder (HSDD) | Frauen | Women | Sexualität | Sexuality | Weibliche Arbeitskräfte | Women workers | Produktmanagement |
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