Problems and strategic priorities of development of rural (green)tourism in Ukraine: the regional aspect

The article proves prospectiveness of development of rural green tourism in Ukraine on the basis of its significance for socio-economic development of regions; based on the analysis it reveals and classifies problems of development of this type of tourism in Ukrainian regions; it justifies the process of interaction of regional bodies of executive power by strategic development of the rural green tourism with consideration of international experience; it develops the mechanism of identification of strategic priorities by regional bodies of executive power for development of the rural green tourism and justifies relevant measures that include this mechanism. The article states that the process of introduction of the developed mechanism into practical activity of regional bodies of executive power would promote development of the rural green tourism in Ukrainian regions. Moreover, the accompanying measures on achieving strategic priorities, which should be carried out in co-operation by regional bodies of executive power, rural communities and subjects of economic activity, which deal with the rural green tourism, should be as follows: arrangement of tourist routes and camps for tourists, improvement of operation of tour guides, improvement of transportation services for tourists, formation of the network of lease of tourist equipment, development of accompanying services (culinary, for example), organisation of cultural programmes and development of homecraft.