Problems of advertising research on a new product
Year of publication: |
1967
|
---|---|
Authors: | Brioschi, Edoardo T. |
Published in: |
European marketing research review. - London, ISSN 0014-3014, ZDB-ID 187530-9. - Vol. 2.1967, 1, p. 67-75
|
Subject: | Produkt | Neues Produkt | Werbung |
-
Flam, Harry, (1987)
-
Kleinert, Horst, (1981)
-
An econometric analysis of advertising, retail availibility, and sales of new brand
Parsons, Leonard J., (1974)
- More ...
-
Il marketing bancario : metodologie ed esperienze
Brioschi, Edoardo T., (1977)
-
The advertising paradigm : history, theory and ethics
Brioschi, Edoardo T., (2004)
-
Gambetti, Rossella C., (2012)
- More ...