Procedimiento para la formulación de constructos en mercadeo
Alternative title: | Developing measures of marketing constructs |
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Year of publication: |
Deciembre 2016
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Authors: | Domínguez Sandoval, Stella Isabel |
Published in: |
Revista de métodos cuantitativos para la economía y la empresa. - Sevilla : [Verlag nicht ermittelbar], ISSN 1886-516X, ZDB-ID 2584041-1. - Vol. 22.2016, p. 164-189
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Subject: | marketing management | marketing constructs | multi-items scales | Cronbach's alpha coeficient | construct validity |
Type of publication: | Article |
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Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
Language: | Spanish |
Notes: | Zusammenfassung in englischer Sprache |
Other identifiers: | hdl:10419/174252 [Handle] |
Classification: | M31 - Marketing ; c38 |
Source: | ECONIS - Online Catalogue of the ZBW |
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