Proceedings of SIG Market Segmentation Research Seminar : Warwick Business School, 29th June 2004
[Academy of Marketing; Warwick Business School; Institute of Marketing and Retailing, University of St. Gallen. Ed.: Sausen, Karsten; Dibb, Sally]
| Year of publication: |
2004
|
|---|---|
| Other Persons: | Sausen, Karsten (contributor) ; Dibb, Sally (contributor) |
| Institutions: | Academy of Marketing / Special Interest Group in Market Segmentation ; Academy of Marketing (contributor) ; Warwick Business School (contributor) ; Universität St. Gallen / Institut für Marketing und Handel (contributor) |
| Publisher: |
St. Gallen : THEXIS |
| Subject: | Marktsegmentierung | Market segmentation |
| Description of contents: | Table of Contents [external.dandelon.com] |
| Extent: | 57 S. graph. Darst. |
|---|---|
| Conferences: | SIG Market Segmentation Research Seminar ; (Coventry) : 2004.06.29 |
| Type of publication: | Book / Working Paper |
| Language: | English |
| Notes: | Enth. 13 Beitr. |
| ISBN: | 3-908545-96-X |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10003354619