Proceedings of the 1990 Academy of Marketing Science (AMS) Annual Conference

edited by B. J. Dunlap

Consumer Behavior -- Distribution/Sales Force Management -- European Contributions to Marketing -- Industrial Marketing -- International Marketing -- Marketing Education/Macro Marketing -- Minority Marketing -- Promotion and Pricing -- Research Methodology -- Retailing -- Service Marketing -- Strategic Marketing

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Year of publication:	2015
Other Persons:	Dunlap, B. J. (ed.)
Publisher:	2015: Cham : Springer International Publishing
Subject:	Wirtschaftswissenschaften \| Vermarktung \| Marketing \| Kongress

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Extent:	1 Online-Ressource (XXXIV, 546 p)
Series:	Developments in Marketing Science: Proceedings of the Academy of Marketing Science Springer eBook Collection / Business and Economics
Type of publication:	Book / Working Paper
Language:	English
Notes:	Consumer BehaviorDistribution/Sales Force Management -- European Contributions to Marketing -- Industrial Marketing -- International Marketing -- Marketing Education/Macro Marketing -- Minority Marketing -- Promotion and Pricing -- Research Methodology -- Retailing -- Service Marketing -- Strategic Marketing.
ISBN:	978-3-319-13254-9 ; 978-3-319-13253-2
Other identifiers:	10.1007/978-3-319-13254-9 [DOI]
Source:	ECONIS - Online Catalogue of the ZBW

Persistent link: https://www.econbiz.de/10014019991