Proceedings of the 11th Annual Conference on Marketing and Business Strategies for Central & Eastern Europe : December 4 - 6, 2003, Vienna, Austria
ed. by: Petr Chadraba ... DePaul University, Kellstadt Center for Marketing Analysis and Planning; Wirtschaftsuniversität Wien, Institut für Betriebswirtschaftslehre des Außenhandels
| Year of publication: |
2003
|
|---|---|
| Other Persons: | Chadraba, Petr (contributor) |
| Institutions: | Conference on Marketing and Business Strategies for Central and Eastern Europe <11, 2003, Wien> ; Kellstadt Center for Marketing Analysis and Planning (contributor) ; Institut für Betriebswirtschaftslehre des Außenhandels <Wien> (contributor) |
| Publisher: |
Wien : Wirtschaftsuniv. Wien, Inst. für BWL des Aussenhandels |
| Subject: | Internationaler Markteintritt | International market entry | Auslandsinvestition | Foreign investment | Marketingmanagement | Marketing management | Joint Venture | Joint venture | Osteuropa | Eastern Europe | Ostmitteleuropa | Wien <2003> | Marketingstrategie |
| Description of contents: | Table of Contents [gbv.de] |
| Extent: | 254 S. graph. Darst. 30 cm |
|---|---|
| Conferences: | Annual Conference on Marketing and Business Strategies for Central & Eastern Europe ; 11 (Vienna) : 2003.12.04-06 |
| Type of publication: | Book / Working Paper |
| Type of publication (narrower categories): | Konferenzschrift ; Conference proceedings ; Graue Literatur ; Non-commercial literature ; Sammelwerk ; Collection of articles of several authors |
| Language: | English |
| Notes: | Enth. 20 Beitr. |
| ISBN: | 3-9502045-1-2 |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10003335199