Processes and outcomes of distributor brand new product development : an exploratory examination
Nina Veflen Olsen and James E. Sallis
| Year of publication: |
2010
|
|---|---|
| Authors: | Olsen, Nina Veflen ; Sallis, James E. |
| Published in: |
International journal of retail & distribution management. - Bingley : Emerald Group Publishing Limited, ISSN 0959-0552, ZDB-ID 1026884-4. - Vol. 38.2010, 4/5, p. 379-395
|
| Subject: | Handelsmarke | Store brand | Innovation | Lebensmitteleinzelhandel | Food retailing | Norwegen | Norway |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10003977691