Processes of non-identification : business school brands and academic faculty
Year of publication: |
2021
|
---|---|
Authors: | Frandsen, Sanne ; Huzzard, Tony |
Published in: |
Scandinavian journal of management. - Amsterdam [u.a.] : Elsevier, ISSN 0281-7527, ZDB-ID 723269-X. - Vol. 37.2021, 3, p. 1-11
|
Subject: | Branding | Identification | Identity regulation | Communication | Higher education | Markenführung | Brand management | Wirtschaftshochschule | Economics department | Hochschule | Higher education institution | Hochschullehrer | Higher education staff |
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