Processing fluency : examining its relationship with thinking style and purchase intention
Year of publication: |
September 2018
|
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Authors: | Aydin, Asli Elif |
Published in: |
Journal of marketing communications. - Abingdon : Taylor & Francis, ISSN 1352-7266, ZDB-ID 1317851-9. - Vol. 24.2018, 6, p. 588-598
|
Subject: | Processing fluency | dual system theory | purchase intention | confidence in choice |
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