Processing of product placements and brand persuasiveness
Year of publication: |
2016
|
---|---|
Authors: | Chan, Fanny Fong Yee ; Lowe, Ben ; Petrovici, Dan |
Published in: |
Marketing intelligence & planning. - Bingley : Emerald Group Publishing Limited, ISSN 0263-4503, ZDB-ID 83207-8. - Vol. 34.2016, 3, p. 355-375
|
Subject: | Need for cognition | Brand awareness | Product placement | Prominence | Depth of processing | Prior disclosure | Product Placement | Werbewirkung | Advertising effects | Konsumentenverhalten | Consumer behaviour | Markenimage | Brand image | Markenführung | Brand management | Kognition | Cognition |
-
Vashisht, Devika, (2015)
-
Brand placement repetition in a fictional text
Avramova, Yana R., (2017)
-
How gamers process in-game brand placements under different game-involvement conditions
Vashisht, Devika, (2017)
- More ...
-
Antecedents of product placement effectiveness across cultures
Chan, Fanny Fong Yee, (2016)
-
Chan, Fong Yee, (2017)
-
Antecedents of product placement effectiveness across cultures
Chan, Fanny Fong Yee, (2016)
- More ...