Procter & Gamble in the 21st Century (A) : Becoming Truly Global

Since the 1980's, Procter & Gamble had leveraged its purpose, values, and principles (PVP) to create a global company. When P&G faced difficult times in 2000, the new CEO, A.G. Lafley, leveraged the PVP to drive P&G's turnaround, integrate global operations, and guide decision-making in all facets of the business. But the Gillette acquisition posed a new challenge

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Year of publication:	2009
Authors:	Kanter, Rosabeth Moss ; Bird, Matthew
Publisher:	[S.l.] : SSRN
Subject:	Welt \| World \| Globalisierung \| Globalization
Description of contents:	Abstract [papers.ssrn.com]

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Extent:	1 Online-Ressource
Series:	HBS Case ; No. 309-030
Type of publication:	Book / Working Paper
Language:	English
Notes:	Nach Informationen von SSRN wurde die ursprüngliche Fassung des Dokuments September 15, 2009 erstellt Volltext nicht verfügbar
Source:	ECONIS - Online Catalogue of the ZBW

Persistent link: https://www.econbiz.de/10014203582