Procurement Marketing : A Strategic Concept

by Udo Koppelmann

This book compiles the core aspects of procurement marketing in a way which allows an easier translation of relevant theoretical findings into every-day business. A decision orientated approach is presented which starts with a situation analysis and leads you through a heuristic structure to the right combination of procurement tools. We are convinced that the present book will prove to be a valuable tool for your every-day business

MoreLess

Year of publication:	1998
Authors:	Koppelmann, Udo
Publisher:	Berlin, Heidelberg : Springer Berlin Heidelberg
Subject:	Strategisches Management \| Strategic management \| Theorie \| Theory \| Lieferantenmanagement \| Supplier relationship management \| Beschaffung \| Procurement

Online Resource

Check full text access |

More access options

Check Google Scholar

In libraries world-wide (WorldCat)

In German libraries (KVK)

subito order

I need help

Extent:	Online-Ressource (XII, 184 p) online resource
Type of publication:	Book / Working Paper
Language:	English
Notes:	Problems: Corporate Problems. Procurement ProblemsThe Vision: The Theory. Consequences of the Vision -- Possible Solutions: Why Procurement Marketing?. Decision Orientation. If-then Decisions -- The Procurement Marketing Solution: Situation Analysis. Need Analysis. Evaluating and Selecting Supply Markets. Supplier Evaluation. Supplier Negotiations. Procurement Process Handling. Information / Control.
ISBN:	978-3-662-09459-4 ; 978-3-642-08413-3
Other identifiers:	10.1007/978-3-662-09459-4 [DOI]
Source:	ECONIS - Online Catalogue of the ZBW

Persistent link: https://www.econbiz.de/10013522592