Producer-consumer misalignment as a possible cause for new food failure : empirical evidence from Chile
Year of publication: |
2015
|
---|---|
Authors: | Little, Cedric ; Aqueveque, Claudio ; Aguilera, José Miguel |
Published in: |
Journal of international food & agribusiness marketing : JIFAM. - Philadelphia, Pa. : Taylor & Francis, ISSN 0897-4438, ZDB-ID 1054998-5. - Vol. 27.2015, 3, p. 228-253
|
Subject: | food product design | conjoint analysis | value added | new product development | Chile | Produktentwicklung | New product development | Conjoint-Analyse | Conjoint analysis | Lebensmittel | Food | Produktgestaltung | Product design | Ernährungsindustrie | Food industry | Innovation |
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