PRODUCER VERSUS RETAIL BRAND STRATEGIES – POSITIONING VECTORS IN CONSUMERS’ MIND
Year of publication: |
2011
|
---|---|
Authors: | DABIJA, Dan Cristian |
Published in: |
Management & Marketing. - Economic Publishing House, ISSN 1842-0206. - Vol. 6.2011, 3, 4
|
Publisher: |
Economic Publishing House |
Subject: | brand strategies | producer brand | retail brand | retailers’ own brand |
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