Producer Willingness to Pay for the Services Provided by an Electronic Trade Platform: The Case of MarketMaker

This study assesses the economic impact of the Electronic Trade Platform MarketMaker on agricultural producers. Results obtained using contingent valuation techniques indicate that producers are willing to pay $47.02 annually for the services they receive from the platform. Producers’ characteristics such as registration type and annual sales have a significant effect on producers’ willingness to pay.

MoreLess

Year of publication:	2013-02
Authors:	Zapata, Samuel D. ; Carpio, Carlos E. ; Isengildina-Massa, Olga ; Lamie, R. David
Institutions:	Southern Agricultural Economics Association - SAEA
Subject:	e-commerce \| contingent valuation \| Agribusiness

freely available

Full text |

More access options

Check Google Scholar

In German libraries (KVK)

I need help

More details

Extent:	application/pdf
Series:	2013 Annual Meeting, February 2-5, 2013, Orlando, Florida.
Type of publication:	Book / Working Paper
Notes:	The text is part of a series 2013 Annual Meeting, February 2-5, 2013, Orlando, Florida Number 143070
Source:	RePEc - Research Papers in Economics

Persistent link: https://www.econbiz.de/10010914986