Product adaptation in International Joint Ventures: an empirical investigation
Year of publication: |
2011
|
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Authors: | Julian, Craig C. |
Published in: |
International Journal of Trade and Global Markets. - Inderscience Enterprises Ltd, ISSN 1742-7541. - Vol. 4.2011, 1, p. 50-65
|
Publisher: |
Inderscience Enterprises Ltd |
Subject: | product-service adaptation | promotion adaptation | marketing performance | IJVs | international joint ventures | Thailand |
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