PRODUCT AND BRANDING INNOVATIONS IN THE AUSTRALIAN BEEF MARKETING SYSTEM
Year of publication: |
2008
|
---|---|
Authors: | Morales, Luis Emilio ; Fleming, Euan M. ; Wright, Vic ; Griffith, Garry R. ; Umberger, Wendy J. |
Institutions: | Australian Agricultural and Resource Economics Society - AARES |
Subject: | Innovation | Branding | Australian beef marketing system | Livestock Production/Industries | Marketing |
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