Product and market development for subsistence marketplaces
Year of publication: |
2007 ; 1st ed
|
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Other Persons: | Rosa, José da (contributor) ; Viswanathan, Madhu (contributor) |
Publisher: |
Amsterdam : Elsevier/JAI |
Subject: | Subsistenzwirtschaft | Subsistence economy | Konsumentenverhalten | Consumer behaviour | Produktmanagement | Product management | Marketingmanagement | Marketing management | Entrepreneurship | Entrepreneurship approach | Entwicklungsländer | Developing countries |
Extent: | Online-Ressource |
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Series: | Advances in international management. - Bingley : Emerald, ZDB-ID 2401788-7. - Vol. 20 |
Type of publication: | Book / Working Paper |
Type of publication (narrower categories): | Aufsatzsammlung ; Sammelwerk ; Collection of articles of several authors |
Language: | English |
Notes: | Includes selected conference papers Includes bibliographical references Online-Ausg. |
ISBN: | 1-84950-477-6 ; 978-1-84950-477-5 ; 978-0-7623-1396-9 ; 978-0-7623-1396-9 |
Other identifiers: | 10.1016/S1571-5027(2007)20 [DOI] |
Source: | ECONIS - Online Catalogue of the ZBW |
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