Product and Marketing Actions in a Competitive Scenario
Year of publication: |
2014-12
|
---|---|
Authors: | Giarratana, Marco ; Perri, Alessandra |
Institutions: | Dipartimento di Management, Università Ca' Foscari Venezia |
Subject: | Product and Marketing Strategic actions | Competitive Interaction | Performance |
Extent: | application/pdf |
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Series: | Working Papers. - ISSN 2239-2734. |
Type of publication: | Book / Working Paper |
Notes: | Number 30 34 pages |
Classification: | M10 - Business Administration. General ; M31 - Marketing |
Source: |
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