Product and package testing
Howard Moskowitz
| Year of publication: |
2000
|
|---|---|
| Authors: | Moskowitz, Howard R. |
| Published in: |
Marketing research : state-of-the-art perspectives ; handbook of the American Marketing Association & Professional Marketing Research Society. - Chicago, Ill : American Marketing Association [u.a.], ISBN 0-87757-283-6. - 2000, p. 519-550
|
| Subject: | Verpackung | Packaging | Produktgestaltung | Product design | Verpackungswirtschaft | Packaging industry | Theorie | Theory |
| Extent: | graph. Darst |
|---|---|
| Type of publication: | Article |
| Type of publication (narrower categories): | Aufsatz im Buch ; Book section |
| Language: | English |
| Notes: | Literaturangaben |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10001611262