Product and price competition in a two-dimensional vertical differentiation model
Year of publication: |
1995
|
---|---|
Authors: | Vandenbosch, Mark B. |
Other Persons: | Weinberg, Charles B. (contributor) |
Published in: |
Marketing science. - Catonsville, MD : INFORMS, ISSN 0732-2399, ZDB-ID 883054-X. - Vol. 14.1995, 2, p. 224-249
|
Subject: | Preiswettbewerb | Price competition | Produktdifferenzierung | Product differentiation | Marketingtheorie | Marketing theory | Spieltheorie | Game theory | Theorie | Theory |
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