Product availability and the management of demand
Year of publication: |
1976
|
---|---|
Authors: | Schary, Philip B. ; Becker, Boris W. |
Published in: |
European Journal of Marketing. - MCB UP Ltd, ISSN 1758-7123, ZDB-ID 2002936-6. - Vol. 10.1976, 3, p. 127-135
|
Publisher: |
MCB UP Ltd |
Subject: | Distribution management | Product planning | Strategy | Production Control |
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