Product category effects on external search for prescription and nonprescription drugs
Wonsuk Jerry Kim and Karen Whitehill King
| Year of publication: |
2009
|
|---|---|
| Authors: | Kim, Wonsuk Jerry ; King, Karen Whitehill |
| Published in: |
Journal of advertising : official publication of the American Academy of Advertising. - Philadelphia, Pa. : Taylor & Francis, ISSN 0091-3367, ZDB-ID 435192-7. - Vol. 38.2009, 1, p. 5-19
|
| Subject: | Arzneimittel | Pharmaceuticals | Informationsversorgung | Information provision | Patienten | Patients | USA | United States |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10003833350