Product Category Familiarity and Preference Construction
| Year of publication: |
1998
|
|---|---|
| Authors: | Coupey, Eloi͏̈se ; Irwin, Julie R. ; Payne, John W. |
| Published in: |
Journal of consumer research : JCR ; an interdisciplinary bimonthly. - Chicago, Ill : Univ. of Chicago Press, ISSN 0093-5301, ZDB-ID 1886861. - Vol. 24.1998, 4, p. 459-468
|