Product category pricing and future price attractiveness : 99-ending pricing in a memory-based context
Year of publication: |
2012
|
---|---|
Authors: | Carver, James R. ; Padgett, Daniel T. |
Published in: |
Journal of retailing. - New York, NY [u.a.] : Elsevier, ISSN 0022-4359, ZDB-ID 410802-4. - Vol. 88.2012, 4, p. 497-511
|
Subject: | Preismanagement | Pricing strategy | Wahrnehmung | Perception | Verkaufsförderung | Sales promotion | Konsumentenverhalten | Consumer behaviour |
-
How regulatory focus affects perceptions of online limited-time promotions
Song, Lei, (2022)
-
Kukar-Kinney, Monika, (2011)
-
Luo, Xueqing, (2018)
- More ...
-
Carver, James R., (2012)
-
Dunne, Patrick M., (2014)
-
Lusch, Robert F., (2011)
- More ...