Product Complexity and Cultural Distance Effects on Managing International Distributor Relationships: A Contingency Approach
Year of publication: |
2008
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Authors: | Solberg, Carl Arthur |
Published in: |
Journal of international marketing. - Chicago, Ill. : Assoc., ISSN 1069-031X, ZDB-ID 9155089. - Vol. 16.2008, 3, p. 57-83
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