Product Concept Demonstrations in Trade Shows and Firm Value : A Case of Auto Shows
Year of publication: |
2011
|
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Authors: | Kim, Taewan |
Other Persons: | Mazumdar, Tridib (contributor) |
Publisher: |
[2011]: [S.l.] : SSRN |
Subject: | Messe | Trade fair | Kfz-Industrie | Automotive industry | Unternehmenswert | Firm value |
Description of contents: | Abstract [papers.ssrn.com] |
Extent: | 1 Online-Ressource |
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Type of publication: | Book / Working Paper |
Language: | English |
Notes: | Nach Informationen von SSRN wurde die ursprüngliche Fassung des Dokuments February 24, 2011 erstellt Volltext nicht verfügbar |
Classification: | M31 - Marketing ; O32 - Management of Technological Innovation and R&D ; D84 - Expectations; Speculations |
Source: | ECONIS - Online Catalogue of the ZBW |
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