Product-country images : impact and role in international marketing
Nicolas Papdopoulos; Louise A. Heslop eds
| Year of publication: |
1993
|
|---|---|
| Other Persons: | Papadopoulos, Nicolas G. (contributor) ; Heslop, Louise A. (contributor) ; Papadopoulos, Nicolas (ed.) |
| Publisher: |
New York [u.a.] : International Business Press |
| Subject: | Ursprungsregeln | Rules of origin | Markenimage | Brand image | Konsumentenverhalten | Consumer behaviour | Herkunftsbezeichnung | Designation of origin | Produktionsstandort | Marketing |
| Description of contents: | Table of Contents [gbv.de] |
| Extent: | XXVI, 477 S graph. Darst |
|---|---|
| Type of publication: | Book / Working Paper |
| Language: | English |
| Notes: | Literaturangaben |
| ISBN: | 1-56024-236-1 ; 1-56024-237-X |
| Classification: | Marketing ; AuĂenwirtschaft: Allgemeines |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10000327986