Product country images : impact and role in international marketing
Nicolas Papadopoulos ... ed.
| Year of publication: |
1993
|
|---|---|
| Other Persons: | Papadopoulos, Nicolas (contributor) |
| Publisher: |
New York [u.a.] : Internat. Business Press |
| Subject: | Produktion | Standort | Marketing |
| Description of contents: | Table of Contents [digitool.hbz-nrw.de] |
| Extent: | XXVI, 477 S. : graph. Darst. |
|---|---|
| Type of publication: | Book / Working Paper |
| ISBN: | 1-56024-236-1 ; 1-56024-237-X |
| Source: |
Persistent link: https://www.econbiz.de/10004163151