Product-Country Images (PCI) in an Advanced Developing Country
| Authors: | Kaynak, Erdener ; Kara, Ali ; Unusan, Cagatay |
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| Published in: |
Journal of euro-marketing. - Hummelstown, Pa. : IMDA Press, ISSN 1049-6483, ZDB-ID 11091824. - Vol. 19980, 00700, p. 51-66
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