Product/customer scope : competition antecedents, performance effects and market context moderations
Year of publication: |
2011
|
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Authors: | Pehrsson, Anders |
Published in: |
European business review : EBR ; the official journal of the International Management Centres, Europe. - Bingley : Emerald Group Publishing Limited, ISSN 0955-534X, ZDB-ID 1049254-9. - Vol. 23.2011, 5, p. 418-433
|
Subject: | Wettbewerbsstrategie | Competitive strategy | Kontingenztheorie | Contingency theory | Beziehungsmarketing | Relationship marketing | Marketingmanagement | Marketing management | Leistungsbündel | Bundling strategy | Schweden | Sweden |
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