Product customisation : an empirical study of competitive advantage and repeat business
Year of publication: |
2010
|
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Authors: | Hendry, Linda C. |
Published in: |
International journal of production research. - London : Taylor & Francis, ISSN 0020-7543, ZDB-ID 160477-6. - Vol. 48.2010, 13/14 (1/15.7.), p. 3845-3865
|
Subject: | Mass Customization | Mass customization | Wettbewerbsvorteil | Competitive advantage | Strategisches Management | Strategic management | Vergleich | Comparison | Produktionswirtschaft | Production management | Empirische Methode | Empirical method | Großbritannien | United Kingdom |
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