Product development capabilities-based export channel selection and export performance
Year of publication: |
2023
|
---|---|
Authors: | Li, Min ; He, Xinming ; Sousa, Carlos M. P. |
Published in: |
International marketing review. - Bingley : Emerald, ISSN 1758-6763, ZDB-ID 2032066-8. - Vol. 40.2023, 2, p. 385-411
|
Subject: | Export | Export channel selection | Export performance | Institutional theory | Product development capabilities | Resource-based view | Ressourcenorientierter Ansatz | Internationales Marketing | International marketing | Vertriebsweg | Distribution channel | Unternehmenserfolg | Firm performance | Produktentwicklung | New product development |
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