Product development in the automotive industry: crucial success drivers for technological innovations
Year of publication: |
2008
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Authors: | Gerhard, Daniel ; Brem, Alexander ; Voigt, Kai-Ingo |
Published in: |
International journal of technology marketing : IJTMkt. - Olney, Bucks : Inderscience Enterprises, ISSN 1741-878X, ZDB-ID 21933947. - Vol. 3.2008, 3, p. 203-222
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